's something more than just rumors, the news that Telecom Italy, succeeded in turning a secret agreement with the lucrative' Apple Steve Jobs will deliver the first in Italy and six-month advantage over other operators in the new iPhone 3G .
The agreement signed by the CEO of Telecom Italy, Franco Bernabe, has said as very beneficial to our work, not just for the exclusivity of sales that actually will be achieved only in the form of an advance over other operators instead they can market the new iPhone already starting from Christmas, but the greatest benefits of this agreement resulting from having changed somewhat also the usual marketing strategy of Apple. The Cupertino company in fact waive the clause to make use of "revenue sharing" or a share, representing 30% of the traffic carried by the owners of the iPhone, that's usually far operators were required to pay stessa.Steve Jobs at Apple, as a great strategist he is, he realized that his jewel is no longer the bridge to the users' data traffic, but that is already highly developed in the last months of his either by lowering tariffs, and thanks to the release of different models of USB modem and express card, the farmer of Cupertino was therefore willing to give up the revenue sharing beginning in this way a new strategy that will aim to make gains on many services connected with shipping, first of all the download music but also in content genere.L 'Apple indeed wants to extend the great success of his iTunes Store, which is by far the largest market for online music, and looks now to other opportunities in the network, such as advertising and services, satellite positioning and LBS (Location Based Services): This is business in that next 5 years will bring to nine-digit gains for those who can exploit them.
The agreement has great significance not only in Italian but also European and world at the moment because there were no reports of other similar contracts with other operators, nor whether the new marketing strategy of Apple, will be applied in other countries.
Small curiosity: the agreement between Apple and Telecom Italy has played a key role in the TIM manager Luca Luciani, who became famous some gaffes in recent weeks to shoot and highlighted in TV the satirical program "Striscia la notizia".
Source: Telefonino.net
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